Creative Tech Week

The media and advertising industry, for the longest time has been defined by the creative community. The old time favorite "Big Idea" focused on the creative concept, has rarely given credit to the creators instead. Times have changed! In the past decade technology has become increasingly centric for modern creators turn ideas into reality, and has opened a whole new set of horizons for creativity. In this talk I will explore how this movement of creators is re-architecting the creative industry from the ground up, and how this is affecting the relationship between brands and people in the media and advertising industry.