Creative Tech Week

People all over the world keep claiming the money spent on advertising could have already solved global issues such as hunger, poverty. And we all know it's a utopia. But is it? Having physical connected to digital opens a bright future for corporate investment in urban improvement. Augmented reality, proximity-based technology, wearables, sensors, low-energy connectivity - these are technologies that a) promise every single thing to be an advertising media; b) solve the biggest problem of outdoor advertising - measuring ROI. This means a tree can be planted by advertiser, not the city, if it distributes information to passersby at the right time, in the right location, in the right context. The whole public areas can be renovated and improved this way. Bye-bye billboards. Through this talk, you will learn about practical experiments taken in London in this direction, its' outcomes, specifics, and applications. P.S. Talking tree might be showcased if allowed through customs.