Two time art tech entrepreneur (Aura 2014-present, Artloop 1999-2001), former exhibiting artist and successful Silicon Valley product executive (founding head of product for Splunk the first breakway big data IPO, early employee for 3 IPOs in 20+ years) Christina Noren will share her insights into why over 300 art tech startups with $100s of millions in cumulative funding in 20+ years have failed to produce a breakaway success in the art market that is in any way comparable to the transformations achieved by new platforms in other domains. Prepare for hard truths about why tech and the venture community completely misunderstand art and why the art world has the entirely wrong idea of the potential value of tech.